Privacy Policy
Effective Date: 1st May 2026
Bower Lane Dog Park ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Statement explains how we collect, use, store, and protect your personal information when you visit our dog park, use our website, contact us, or purchase services from us.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Bower Lane Dog Park
Address: Bower Lane, Rugeley.
Email: bowerlanedogpark@gmail.com
Telephone: 07966 637044
If you have any questions about this Privacy Statement or how we handle your personal information, please contact us using the details above.
2. Information We Collect
We may collect and process the following personal information:
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Name
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Email address
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Telephone number
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Postal address
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Booking and payment information
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Vehicle registration details (if required for site access)
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Information relating to your dog(s), including names, vaccination status, behavioural information, and emergency contact details
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Communications you send to us
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Website usage information collected through cookies and analytics tools
3. How We Use Your Information
We use your personal information to:
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Manage bookings and appointments
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Provide access to our facilities and services
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Communicate with you regarding bookings, enquiries, and customer support
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Process payments
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Maintain the safety and welfare of visitors and dogs using our facilities
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Improve our services and website
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Meet legal, regulatory, and insurance requirements
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Send marketing communications where you have consented to receive them
4. Lawful Basis for Processing
We process your personal information under one or more of the following lawful bases:
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Performance of a contract
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Compliance with legal obligations
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Legitimate business interests
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Your consent (where required)
5. Sharing Your Information
We do not sell your personal information.
We may share your information with:
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Payment processing providers
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Website hosting and technology service providers
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Professional advisers such as accountants, insurers, or legal advisers
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Regulatory authorities or law enforcement where required by law
All third parties are required to protect your personal information and process it in accordance with applicable data protection laws.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, insurance, and regulatory requirements.
When personal information is no longer required, it will be securely deleted or anonymised.
7. Security
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. CCTV
Where CCTV is in operation at Bower Lane Dog Park, recordings are used for security, safety, crime prevention, and incident investigation purposes.
CCTV footage will be retained only for as long as reasonably necessary unless required for legal proceedings or investigations.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and understand how visitors use our website.
You can manage cookie preferences through your browser settings. Further information may be provided in our separate Cookie Policy.
10. Marketing Communications
If you have consented to receive marketing communications, we may send information about services, promotions, events, and updates.
You can withdraw your consent or unsubscribe at any time by contacting us or using the unsubscribe link included in our communications.
11. Your Rights
Under UK data protection law, you have the right to:
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Access your personal information
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Request correction of inaccurate information
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Request deletion of your information in certain circumstances
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Restrict or object to certain processing activities
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Request transfer of your data where applicable
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Withdraw consent where processing is based on consent
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Lodge a complaint with the Information Commissioner's Office (ICO)
The ICO can be contacted via:
12. Changes to This Privacy Statement
We may update this Privacy Statement from time to time. Any changes will be posted on our website and will take effect from the date of publication.
13. Contact Us
If you have any questions about this Privacy Statement or wish to exercise your data protection rights, please contact:
Bower Lane Dog Park
Email: bowerlanedogpark@gmail.com
Telephone: 07966 637044
Address: Bower Lane, Rugeley.